Is it necessary to hire a professional photographer to help sell your property?

Short answer: No


92 percent of homebuyers use the Internet as part of their home search (according to That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all.

It’s safe to say that high quality photography is one of the most important factors in the home selling process.

Let’s do a visual walk through of a property listing, with comparison of regular photos not taken by a professional photographer vs. the same photos taken by a professional photographer.


Ray Sheley III is the Owner of R3D Media, a professional photography, video and aerial firm that specializes in architectural, real estate and commercial photography. Ray is a member of the Association of Independent Architectural Photographers (AIAP) and has almost a decade of experience working with architects, engineers, developers, realtors and business professionals nationally to photograph their properties, projects or products for marketing purposes.

Ray’s work can be seen here:

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